Greenwashing is when a company tries to make people think it's doing more to protect the environment than it really is.
Greenwashing causes confusion. It’s becoming impossible to distinguish between companies taking impactful steps towards sustainability, and those avoiding carbon reduction.
Transparency. We're petitioning the European Commission to make it mandatory for businesses claiming to be 'carbon neutral' to disclose their carbon footprints.
We exist to help companies build a carbon-neutral and sustainable economy.
Our software empowers businesses to manage their carbon accounting, whilst mitigating their negative impact on the planet.
Why Plan A? Because there is no Plan B for our planet.