Make 2021 Count.

Let's make 2021 the year we end greenwashing.
With your signature, you can help the world say goodbye to business practices that don't count for our climate emergency, and hello to true actions on sustainability. 

A petition against greenwashing

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What is greenwashing?

Greenwashing is when a company tries to make people think it's doing more to protect the environment than it really is.

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Why is this a problem?

Greenwashing causes confusion. It’s becoming impossible to distinguish between companies taking impactful steps towards sustainability, and those avoiding carbon reduction.

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How can we combat greenwashing?

Transparency. We're petitioning the European Commission to make it mandatory for businesses claiming to be 'carbon neutral' to disclose their carbon footprints.

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10 principles to #EndGreenwashing!

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About Plan A

We exist to help companies build a carbon-neutral and sustainable economy.

Our software empowers businesses to manage their carbon accounting, whilst mitigating their negative impact on the planet. 

Why Plan A? Because there is no Plan B for our planet.

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